Founder • Chef • Diabetes Advocate

Harsh Kedia is an award-winning entrepreneur, chef, and diabetes advocate who has spent over 15 years navigating life with diabetes. Driven by his personal journey and passion for healthier food innovation, he has become one of India's most recognized voices in the sugar-free and better-for-you food space.

Widely known as The Diabetic Chef, Harsh founded one of India's pioneering sugar-free food brands with a mission to make indulgence accessible for people living with diabetes, prediabetes, and health-conscious lifestyles. Through years of research, product development, and culinary innovation, he has helped redefine how consumers view sugar-free chocolates, sugar-free mithai, low-GI desserts, diabetic-friendly foods, and guilt-free snacking.

Harsh gained national recognition through his appearance on MasterChef India, where he showcased his creativity, passion for food, and commitment to reimagining traditional recipes. His work has since earned attention from consumers, healthcare professionals, and the food industry alike for making healthier alternatives more approachable without compromising on taste.

In recognition of his entrepreneurial journey and impact on the food industry, Harsh was named to the prestigious Forbes Asia 30 Under 30 list. This milestone highlighted his contribution to building innovative food brands and driving conversations around mindful eating, nutrition, and modern indulgence.

Over the years, Harsh has developed and launched a wide range of products including sugar-free chocolates, low-sugar desserts, diabetic-friendly confectionery, chocolate spreads, protein-rich foods, and modern Indian sweets. His philosophy has always remained simple: create products that people genuinely enjoy eating while making ingredient transparency and better nutrition a priority.

With Cocoa & Katli, Harsh brings together his expertise as a chef, entrepreneur, and advocate for better eating. The brand represents his vision of modern Indian indulgence—where traditional mithai, premium chocolates, desserts, and snacks are thoughtfully crafted for today's consumer. Every product reflects his belief that great taste, quality ingredients, and mindful choices can coexist beautifully.

Today, Harsh continues to inspire millions through his work as a chef, founder, content creator, and food innovator, proving that healthier choices can be every bit as delicious as the originals.

Co-Founder • Growth Strategist • Business Operator

Arihant Jain is an entrepreneur, growth strategist, and business operator with a proven track record of building and scaling consumer food brands. With a Global MBA and extensive experience across marketing, finance, and operations, he brings a unique blend of commercial acumen and consumer insight to the food and wellness industry.

Before entering the healthy indulgence space, Arihant founded and scaled a successful healthy meal venture in Ahmedabad, where he developed expertise in supply chain optimization, customer retention, unit economics, and sustainable business growth. His experience as a marketing professional in Dubai further strengthened his understanding of brand building, market expansion, and consumer behaviour across diverse markets.

At the heart of Arihant’s entrepreneurial journey is a commitment to making better-for-you food accessible, desirable, and commercially viable. His strategic approach combines data-driven decision making, operational excellence, and a deep understanding of evolving consumer preferences. From identifying emerging market opportunities to building scalable systems, he has consistently focused on creating businesses that balance innovation with profitability.

Today, Arihant continues to drive growth through a vision that challenges conventional food categories and reimagines them for the modern consumer. His expertise in financial management, brand strategy, and business scaling plays a pivotal role in shaping the future of health-conscious food experiences in India and beyond.